Marketing Strategy
(and ROI)

It's All About ROI - Making Sales
You can have the most beautiful Web site on the planet, but if nobody sees it - you have wasted your time and money. If your site is not making money or bringing you qualified leads - you need to make some changes - You need to get a Return On Investment from your site.

Your Web site is your most valuable marketing tool - you need to develop a solid marketing strategy that includes your Web site. Building Web presence requires a disciplined approach. You need a monthly budget for Web marketing and you need to spend that budget wisely, measuring the results.

Studies have shown that you have 7 seconds to get the attention of the average visitor on your Web site. The average Web site visitor follows a consistent eyepath.
Learn more about customer eyepath.

Customer Funnel
You have to know WHAT you want your visitors to do - then design your page to "guide" them in that direction - you need a good customer funnel.
Learn more about developing a customer funnel.

Web Site Statistics
Mark Twain popularized the saying,
"There are three kinds of lies: lies, damn lies, and statistics."

It is true - you can make statistics say just about anything you want. BUT, EVERY Web site should have Google analytics - it is FREE and Helpful.
Learn more about why/how Web analytics is important.

We can HELP you get ROI on your site.

ABConsulting are masters at getting me at the top of Google rankings. Through their efforts of press releases, timing, Adwords, SEO, and creative writing skill I have grown to the point where I am spending more time in the hiring function...

Lee Smoak
President-Owner of Craftsman Direct