Marketing Strategy
(and ROI)
It's All About ROI - Making Sales
You can have the most beautiful Web site on the planet, but if nobody sees it - you have wasted your time and money. If your site is not making money or bringing you qualified leads - you need to make some changes - You need to get
a Return On Investment from your site.
Your Web site is your most valuable marketing tool - you need to develop a solid marketing strategy that includes your Web site. Building Web presence requires a disciplined
approach. You need a monthly budget for Web marketing and you need
to spend that budget wisely, measuring the results.
EyePath
Studies have shown that you have 7 seconds to get the attention of the average visitor on your Web site.
The average Web site visitor follows a consistent eyepath.
Learn more about customer eyepath.
Customer Funnel
You have to know WHAT you want your visitors to do - then design your page to "guide" them in that direction - you need a good customer funnel.
Learn more about developing a customer funnel.
Web Site Statistics
Mark Twain popularized the saying,
"There are three kinds of lies: lies, damn lies, and statistics."
It is true - you can make statistics say just about anything you want. BUT, EVERY Web site should have Google analytics - it is FREE and Helpful.
Learn more about why/how Web analytics is important.
We can HELP you get ROI on your site.
Lee Smoak
President-Owner of Craftsman Direct
www.craftsmandirect.com