Web Site Statistics
It is true - you can make statistics say just about anything you want. EVERY Web site should have Google analytics running - it's FREE. Many sites have Google Analytics running, but very few site owners/webmasters take the time to analyze the analytics. I cannot over-estimate how important the stats are for Web site performance and improvement.
Recently while looking at the traffic stats for one of my clients I noticed that a particular page was the second most visited on the Web site AND had a bounce rate of 83%. So 8 out of 10 people who arrived at this page left the site altogether!
The short-term decision was made to eliminate the page and consider improving it later.
MORE visitors will stay on the site - MORE will become leads!
The overall bounce rate is the average for the entire site - what percentage of visitors leave the site after viewing only their initial page. In a survey of Web sites from several industries, the average site bounce rate was 45%. See the survey stats and learn a bit more about bounce rates.
For most sites the contact page is where you want the visitor to go - the exit percentage from the contact page is important. In my survey, the average exit rate on a Contact page was 34%. If your contact page or quote page has an exit rate of more than 40% you probably have too much "friction."
See the survey stats and learn a bit more about how to avoid "friction."
You want to reduce the "friction" on your "action" page - Less friction means more sales/leads.
Call or contact me to discuss your "action" page. I will be happy to discuss what friction you might have and how we can make your contact page work better.
I can HELP you get ROI on your site.